Better Business and Marketing

Better Business Tips Oct 2005

I hope the are doing well in you business and
ventures and they are giving you the rewards
in both money and life that you want.
If you are like most people, there is always
room for growth and improvement. Always new
things to learn. The more grounded and positive
you can be, the better and easier you can relate
to others and the more they will trust in you.
Consequently the more likely they will want to
deal with you.
We all have hurdles to overcome in life and in
our work and it is in the way we look at these
hurdles, that we deal with them and we learn
from them.

True hope dwells on the possible, even when
life seems to be a plot written by someone
who wants to see how much adversity we can
overcome.
Walter Anderson

The more obstacles we overcome, the stronger
we will be and more valuable experience we gain.

Of course we would love life to be a breeze and
things to just flow and work out perfectly all the
time. The best chance we have of attaining that
situation is to have a truly positive attitude and
always look at the lessons in everything that
happens – good or challenging.

That is simply a mind-set. It’s our choice.

Of course to help us along we also need to
educate ourselves and look at how other people
approach various issues. Learn from the successful
and do things the way they do them and we have a
great head start at achieving great success of our own.

So it is with business and marketing. Marketing is
all about psychology. Making people feel good about
you and your product and service. Getting them to
feel what it will be like to own and use your product
or service. Making them feel good about doing business
with you.

People want to buy what your product or service will
do for them, not the product itself:

· How great that new car will feel – the power,
comfort, style
· How luxurious it will feel to have a bath in
the fragrant new bubble bath
· How they will save themselves time and
frustrations by having their tax affairs dealt with by
your accounting firm and be able to do the things they
enjoy instead
· How tranquil and relaxing it will be to have
a vacation in the cottages in that idyllic setting
· How great the glorious food will taste in that
new restaurant and how friendly and helpful the service
will be

These are things that most people want. The feel.
Not the features. It gets them excited if conveyed well.

These feeling can be called forth in any of the media
you chose to use for your marketing – TV, direct mail,
radio, telephone, even your face-to-face dealings with
your potential customers.

Make them feel good and chances are that they will
make YOU feel good by the way they respond, the
way they talk to their friends about you and at the
end of the day your bank balance.
When your bank balance looks good, you can get
all the things that help make YOU feel good.
The luxurious vacations, the flashy new car, the
beautiful home and the ability to help others in ways
you never could before.

You can find a lot of great strategies and ways you
can use in any situation, but especially by talking to
people in person and over the phone – which can be
your cheapest and most efficient way to get more
business at the following link:

http://www.tkbetterbusiness.com/PhoneSales.html

Please take a couple of minutes to check it out.
It can make all the difference to your business and
the way you relate to people. It can help you greatly
boost your bank balance get the life style you’ve
dreamed of.

http://www.tkbetterbusiness.com/PhoneSales.html

Wishing you a fantastic day

Kind regards

Tom Kress