 |
 |
|
 Getting More Of The Right Customers
This module concentrates on defining a target market and gives strategies on how to reach that market. It shows how to write effective copy and sales letters as well as how to design print ads that really work. It covers telemarketing, phone skills and scripts. Joint ventures and referrals are also covered in depth. The module contains enormous amounts of information, strategies and examples. However it is only a selection of what is available throughout the range of Peter Sun and BBI products.  How To Turn Lookers Into Buyers
This module talks about handling different types of enquires including phone calls, walk-ins and promotional events. It also covers the important aspect of outbound communication including phone scripts, quoted, mail outs and internet. It shows an effective 6 step process on how to handle enquiries as well as providing sample scripts and quotes. The use of Guarantees and how they alone can be the mechanism to turn your looker into a buyer is also a practical part of this module. It also looks at why a sale wasn’t converted so that a solution can then be incorporated into the strategy for handling the enquiry.  Increasing The Average Sale Value
This module covers in depth up-selling or cross-selling techniques as well as explaining in detail the power of packaging. By increasing average sale value, the business will make more money or can make the same amount of money by serving fewer customers.  Increasing The Profit Per Sale
This module shows how to calculate the gross and net dollar profit per sale as well as the gross and net percentage profit per sale. The more profit that is made from each sale, the more that can be put towards covering operational costs, or a higher personal income for the owner as well as making more money available for re-investing to ensure future growth and development. It specifically looks at the simple yet very effective strategies of price increases (including how to successfully differentiate products) and cost reduction  Increase The Number Of Times Your Customer Buys
This module shows how to calculate the value of a customer and explains how to set up a strategy for back-end selling including direct mail, email, faxing and telemarketing. It also looks at the value of loyalty programs and affiliate programs and how all of these can lead your customer to buy more often which has a direct impact on the business profits  $1199AU (Around $900US. Automatically converts most currencies) | Survival details | Rescue details | Phone Sales | E Guide | More Customers | Business Builder Pack | BS made easy | Testimonials | Luxury Vacations | Useful Links | Newsletter Archive | | Return Home | Contact | Internet Marketing | Business | Success Mind | TK Blog | |
||
 |
 |
